1. Customer
Customers should always be the main emphasis of any company. The ultimate users of goods and services are customers. Before making any decisions, a business needs to comprehend its clients.
2. Consistency
Marketing initiatives influence customers for a longer period and modify their behaviour. A corporation must align its goals, strategies, campaigns, and all other marketing tools consistently to maximize the effectiveness of its marketing initiatives.
3. Creativity
Creativity is the magic ingredient that transforms the 'Rule of 7' from a guideline into an art form, allowing marketers to craft compelling and unforgettable brand experiences that resonate with their audience at each touchpoint.
4. Culture
Marketing initiatives must be timely. This significance is supported by the culture aspect in marketing. Every person is unique, and they each weigh various factors while making decisions.
5. Communication
A marketing effort is effective when consumers respond favourably to it. Positive responses are the result of effective communication. Customers must receive the appropriate message. When the proper message is delivered, it aids in keeping the target consumer informed and persuaded.
6. Change
To meet the evolving demands of their clients and to stay competitive in the market, businesses must continually modify their marketing strategies. The marketing plan must also be modified to account for changes in the market and business factors. Market dynamics are always shifting.
7. Channel
Businesses may now access and serve a worldwide market thanks to the internet’s growth. Everything is now freely available because of technology and globalization.
The "Rule of 7" is a marketing principle that suggests a message or brand needs to be encountered by a potential customer at least seven times before they take a desired action, such as making a purchase. This repetition helps build trust, familiarity, and credibility, making it more likely for individuals to engage with a brand or product. To succeed with the Rule of 7, creativity, strategic planning, and the use of various marketing channels are essential.
